LLinka SolutionsAfrica Advisory
Container port and city skyline in East Africa at dusk
Sub-Saharan Africa Market Entry

Expand into Africa with clarity — before making a bigger commitment.

Linka Solutions helps international companies identify the right African market, find qualified distributors, buyers and commercial partners, and start real business conversations — without the cost of building a local team from day one.

Market intelligence · Partner identification · Local outreach · Business introductions

4–6 Week Market Entry Sprint
USD 1,200
One priority market · One product category
No long-term retainer required.
The challenge

Africa is not one market.

Opportunities can look very different from one country to the next. A product that has strong potential in Kenya may require a completely different route to market in Tanzania, Ghana, Nigeria or another country.

The challenge is often not whether an opportunity exists — it is knowing where to focus, who to speak to and whether the market is commercially viable before investing heavily.

Kenya/Tanzania/Ghana/Nigeria/Uganda/Rwanda/Ethiopia/Zambia/Côte d'Ivoire/Mozambique/South Africa/Senegal
The Sprint

Test the market before you build the market.

The Linka Market Entry Sprint is a focused 4–6 week engagement designed for companies that want practical market intelligence and real commercial conversations before committing to a distributor, local office, employee or long-term representative.

Investment
USD 1,200
Duration
4–6 weeks
Scope
1 priority country
Focus
1 product category

What we do during your Sprint

  1. 01Initial market assessment and country prioritisation
  2. 02Review of demand, competition, pricing and route to market
  3. 03Identification of approximately 15–25 potential distributors, buyers or commercial partners
  4. 04Qualification of the strongest prospects
  5. 05Direct outreach and follow-up
  6. 06Coordination of introductions and up to 5 introductory meetings, depending on market response

Introductory meetings depend on market interest and response. Linka Solutions does not guarantee distributor appointments, sales or contracts.

How it works

From market question to real conversations.

  1. 01
    Discover

    We understand your product, commercial objectives and ideal partner.

  2. 02
    Prioritise

    We assess the market and determine where the strongest opportunity is.

  3. 03
    Identify

    We research and shortlist relevant distributors, buyers and commercial partners.

  4. 04
    Engage

    We approach decision-makers directly and qualify genuine interest.

  5. 05
    Introduce

    We coordinate relevant introductory conversations.

  6. 06
    Recommend

    You finish the Sprint knowing what the market is telling you and what your next move should be.

Who it's for

Built for companies exploring their next African market.

The Sprint is suitable for manufacturers, exporters, technology companies and service providers that already have a proven product or business and are considering expansion into Sub-Saharan Africa.

  • Healthcare & medical devices
  • Agriculture & agribusiness
  • Food & FMCG
  • Construction & building materials
  • Industrial equipment
  • Energy & infrastructure
  • Technology
  • Hospitality and related B2B services
Why Linka

Local market development, not just a research report.

Market-entry reports are useful, but companies ultimately need people on the ground who can turn information into conversations. Linka Solutions combines market intelligence with active business development. We research the opportunity, identify the right organisations, contact decision-makers and help create the first commercial conversations.

On-the-ground perspective

We work within African markets and understand the realities behind market-entry decisions.

Commercial, not academic

Our focus is not simply producing research. It is helping clients identify real routes to business.

Flexible entry

Start with a defined Sprint. Continue only if the opportunity justifies further investment.

After the Sprint

If there is traction, we can keep building.

The Sprint is designed to stand on its own. There is no obligation to continue.

If the market shows strong potential, Linka Solutions can subsequently support ongoing business development, distributor development, commercial follow-up or longer-term market representation under a separately agreed structure.

Market Entry SprintCommercial tractionOptional ongoing market development / representation

Is Sub-Saharan Africa part of your growth plan?

Tell us what you sell and which markets you are considering. We will have a short introductory conversation to determine whether a Market Entry Sprint makes sense for your business.

USD 1,200 · 4–6 weeks · No long-term retainer

Tell us about your expansion plans